Frost Across the Finish Line
Mark "Frosty" Winterbottom is an Australian professional racing driver competing in the Virgin Australia Supercars Championship. Since joining Tickford Racing in 2006 (then known as Ford Performance Racing), he has been the driver of the number five Ford Falcon. His achievements at Tickford Racing include winning the prestigious Bathurst 1000 endurance race in 2013, the Sandown 500 endurance race in 2006 and 2015, and became series champion in 2015. He has also lent his voice to the silver screen, voicing the character "Frosty" for the Australian version of Pixar's 2011 film, Cars 2.
Frosty by name, frosty by nature as Pixel Ninja Creative proposed a brand identity designed to be iconic, contemporary and timeless. With Mark's initials featured in the negative space, the primary snowflake icon can be presented by itself or used in conjunction with one of the logotypes featuring Mark's name or nickname. Each logotype was hand-lettered, skewed horizontally to give a sense of forward motion, and styled to make it appear as though it had been placed in an arctic landscape. Navy blue, cyan and silver were natural colour choices to compliment the harsh winter theme.